Reed Bracken

Business Development Manager, Commercial Financing
Reed.Bracken@firstnational.ca
416.593.2464

Resourceful. Analytical. Astute.

“I add value by digging deep with clients, understanding their larger business goals and using those objectives to shape how I guide my team of analysts to solution decisions.”

Reed is approaching his one-year anniversary with First National, but brings five years of sales experience in multiple industries to his business development role. With solution-selling focus, Reed is a take-charge problem solver and uses his analytical skills to tackle complexity.

When he’s not adding value for First National borrowers, Reed enjoys sports including golf and leisure activities including reading and attending concerts.