Sound advice. Honest input. Fast response.
Ed has been a part of the First National Financial commercial team for the past 15 years, and has originated more than $1 billion in commercial financing.
For Ed, it’s critical to relate to clients from their perspective, which means listening, presenting options, making realistic promises and delivering on them quickly and reliably.
He is a big believer in transparency, so every client engagement starts with expectation setting – what the deal cycle will look like, openness to feedback and approaches to ongoing communication. Honesty is paramount. While Ed aims to expedite offers and execution, he also feels that it is his responsibility to be truthful about what’s really possible and how his partnership can help.
Working at First National, Ed feels confident to apply his honest communication style when advising clients. And because he places such a premium on fast response, he knows that he has the support behind him to execute quickly.