First National Financial LP

First National’s values

It’s in our nature.

It’s in our Nature embodies our DNA and shapes our collective identity. It defines our intention and underlies our values. It’s in our Nature is the touchstone that frames and influences how we show up for each other, our borrowers, our investors, our partners and the community.

At First National, we express our values actionably. Each value statement begins with “we.” These are deep-seated beliefs, clear intentions and consistent behaviours that we all invest in, enliven and live every single day.

strive for better

Curiosity and ambition drive us to strive for better in our processes, technology, service and products. Productive growth comes from taking initiative and consistently redefining what it means to embrace opportunities and adapt to change.

earn trust

Relationships and reputation mean everything to us. Through honesty, transparency and consistency, we build credibility and deliver peace of mind. Our clients know that we invest beyond the business. We invest in them and their dreams. They come to us for trusted advice that allows us to evolve together.

encourage autonomy

For us, growth, development and owning your career start with owning each and every decision you make. Encouraging diverse perspectives, ideas and voices is the basis for how we do business. But it also extends to how we support each other as a team and build community.

emphasize accountability

We recognize the urgency of every moment. Rigour, process and setting realistic expectations underlie how we deliver service reliably and consistently. We’re responsive without abandoning structure.